Still on the fence about offering ethical rewards to your customers? In case you’re not clear about what Epic Impact can do for your brand, we have summarised the main benefits:

Photo credit: Jill Wellington

1. Rewards build loyalty

…and loyalty means profit. As summarised by the Pareto principle, 20% of your customers generate 80% of profit. As a purpose-led business, you’re obviously not only profit- focused, but a higher customer retention can mean more money for innovation research and development, charity donations, increased wages for your artisan workers etc.

If you reward your customers and make them feel good about their purchase, they will come back. A…

Photo: Lost in Samsara

Why did you decide to produce upcycled and recycled accessories?

Marvi and Alessia: When we started Lost in Samsara we wanted to create accessories that we would want to wear and that would embody the values we believe in.

For us, it is important to create beautiful products that minimise the impact on our planet, so choosing to develop a collection of upcycled and recycled accessories was an obvious choice.

What is the difference between recycled and upcycled according to you?

The main difference between recycled and upcycled is that when you upcycle something you create a new objects out…

Let’s start with the basics: what does the Climate Partner do?

Charlotte: Climate Partner is a consultancy that drives businesses to take ambitious action when it comes to climate change. The idea is to help businesses collect data on their activities, measure this in terms of carbon emissions and then help them reduce and offset unavoidable emissions. Our overall motto, as a business, is to get one climate neutral item in everyone’s shopping basket.

Can you explain why just one?

We want to start with one. A whole shopping cart full of climate neutral items would be ideal and for…

Ruby Moon is one of those ethical companies that do everything right: the have a sustainable supply chain, reuse waste, give back to the society and considered their product’s life cycle from start to finish. Read about their story and incredible things they’re working on next.


Jo, please tell me how you came up with the idea for the brand?

Jo-Anne Godden: I had a background in lingerie and swimwear, that has always been what I worked in internationally for 20/25 years. I just got fed up with fast fashion and the way it worked and how it degrades our environment, how it degrades people in the supply chain.

I wanted to do something…

Over 50% of Brits are planning to swap Gran Canaria and France for a staycation spot this year. Intentionally or driven by the pandemic, we are starting to embrace eco-friendly tourism close to home.

Corwall beach with people walking
Corwall beach with people walking

Not travelling abroad is great for your wallet and stress levels but as tourism is responsible for nearly one tenth of the world’s carbon emissions, staycation it’s also great for the planet. One Cornish business owner, Kate Smith, tells us how she runs her incredibly popular, eco-friendly barn in St. Austell.

Tell me a little bit about the barn and how it all started?

My parents…

sustainable development goals and the UN logo
sustainable development goals and the UN logo

Just before the Sustainable Development Goals were signed off, The Economist magazine called them “worse than useless”, “a mess” and “a distraction”… So why more and more businesses boast about their contribution to the SDGs?

First things first: What are the SDGs?

In 2015, the UN and other organisations drew 169 global targets: from reducing poverty and hunger, to increasing gender equality and fighting climate change; that they grouped into 17 categories. Countries then signed the goals off and pledged to work towards achieving them by 2030 — and so did individual businesses and organisations.

What are the main criticisms?

It’s a new dawn; It’s a new day; It’s a new life for…all of us!

These words, made famous by Nina Simone’s ‘Feeling Good’, could not be more apt for what lies ahead for us, as a business and as a society. I’ll leave the philosophical discussions on the future of society for another time, but for us as a business, it all begins with a new name!

In the three years since Koin Rewards was conceptualised, a lot has happened, but not a great deal has changed when it comes to consumers searching for ways to be supported with…

The Good, the Bad, and the Unsustainable.

In some ways, the eco energy industry of the U.K. is a bit like the Wild West. It’s new, fairly unexplored territory for consumers and producers alike, with much debate about where things ought to be — both geographically and morally.

Yet, as the U.K. traverses (from home) the Covid-19 situation, it’s turned out to be a good chance for us to assess how we can have a greener and more eco friendly lifestyle once we finally return to normality. …

Destined to make up 40% of the world’s consumers by late 2020, who are the new demographic?

Sometimes called ‘zoomers’ but more frequently referred to as ‘Gen Z’, those born between 1997 and 2012 are already starting to shape the future of finance technology and consumer trends.

By John Featherby

A new phase in the transition to a more sustainable economy has begun. And it has all of us environmental and social change agents excited.

The 20th Century gave us sustainable products. The early 21st Century gave us sustainable businesses. And — finally — we now see the formation of sustainable ecosystems.

So, what is a sustainable ecosystem? It’s the creation of an interdependent, self reinforcing web of infrastructure and services that supports sustainable enterprise. A constant source of energy, finance and stability. Trying to run a sustainable business was once like planting and maintaining a tree…


Rewarding the meaningful: Epic is the ethical loyalty app, built on blockchain, that rewards members for responsible & sustainable shopping behaviours.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store